Omnichannel Retail Strategy – NetSuite for Retailers

NetSuite for Retailers

Delight Your Omnichannel Customers

Today’s consumers expect to shop whenever and however they want, whether that’s online or in your physical store. But they don’t want to sacrifice choice, convenience, or price to do so. By establishing an effective omnichannel retail strategy, you can deliver the results both you and your customers crave.

Forrester Research estimates that cross-channel shoppers will often spend up to 30% more and 68% of US shoppers are inclined to buy from brands with products available on multiple channels.

With NetSuite, you can create a personalized experience to build customer loyalty and provide an engaging shopping environment. You can review purchase history and communications with your company and see whether shoppers interacted with your brand online, at a brick-and mortar location, or through a sales representative. You can also see other demographics and use all this information to tailor your marketing for each customer, ensuring they’re only getting information about things that truly interest them.

In addition, NetSuite allows you to offer customers self-service options to view their online purchase history, reorder from previous purchases, and find answers to their questions 24/7. NetSuite also supports cross-channel processes such as buy online/pickup in store, buy online/return to store, and order in store/fulfill from anywhere.

NetSuite’s single commerce platform enables you to bridge the gap across channels and delight your omnichannel customers.

Transform Your Brick and Mortar Experience

NetSuite will transform your brick and mortar store, delivering true omnichannel shopping with a modern POS system that unifies physical and digital experiences. Use mobile devices to empower your sales staff with complete inventory and customer information. Engage customers more effectively, drive more sales, and provide a satisfying shopping experience.

In-Store Point of Sale:

  • Full featured and easy to use
  • Omnichannel servicing
  • Digital selling tool
  • Mobile-ready
  • 360-degree customer view
  • Enterprise wide inventory visibility


More Efficient
Management of Inventory

Create Immersive Online Commerce Experiences

NetSuite makes it easy to deliver a personalized, immersive experience to your customers online with any device. With the SuiteCommerce platform, you can build a high-impact web store from the ground up with simple-to-use tools. Your full-featured web store integrates directly with your business, eliminating time spent manually transferring orders from your web store to inventory, shipping, and accounting.

Your promotions and discounts are quickly and easily extended to the web, while tax and shipping charges for online and offline sales are kept consistent. You can manage multiple web stores and catalog businesses all from the same platform.

360-degree Customer View:

  • Connect customer interactions
  • Cross-channel management of customers
  • Lifetime order history
  • Targeted and personalized marketing

Online Commerce:

  • Optimized web stores for smartphones, tablets, and desktops
  • Multi-site and multi-country support from a single account
  • B2B and B2C web stores on the same platform
  • Multiple payment options
  • Dynamic merchandising
  • Powerful search and guided navigation
  • Self-service account management

NetSuite enables a global web presence, with multiple language and currency options, plus built-in customs documentation for shipping.

Meet Customer Expectations with Order Management

Meet customer expectations to buy, fulfill, and return anywhere with NetSuite Order Management, all while maximizing profitability. You can centralize your order management and have a single view of inventory across all channels and supply chains, so you not only meet but exceed the rising demands of your customers.

Target Your Ideal Customers with Campaigns and Promotions

NetSuite offers extensive marketing and promotional features to help you find new customers, encourage repeat business, and increase sales. You can create and execute highly targeted, personalized email campaigns within NetSuite, as well as manage paid, online search, and affiliate marketing. With closed-loop marketing, you can see revenues and understand ROI for all your campaigns in real-time.

NetSuite’s automated upsell and cross-sell functionality lets you offer add-on products at the register or in the web store. NetSuite also provides promotional capabilities such as multiple discounting options, volume pricing, and customer-specific discounts.

netsuite platform for retailers

See a Unified View of Your Business

With NetSuite, transaction data flows from all your retail channels to your warehouse and procurement departments, invoice and expense data flows to the finance department, and customer data flows to the marketing department. This gives the appropriate people in your organization real-time visibility into sales, inventory, and customers across all channels and facilitates better decision-making.

Optimize Business Operations:

  • GL, accounts receivable, accounts payable
  • Inventory management and fulfillment
  • Time and billing
  • Purchasing
  • Pick/pack/ship
  • Drop shipment/special order
  • Integrated FedEx, UPS, and USPS shipping functionality

Harness the Power of Metrics

Retailers can manage their businesses with key metrics and make timely, fact-based decisions with NetSuite. A centralized dashboard showcases analytics ranging from inventory and sales reports to expenses and marketing campaign ROI. All statistics can be viewed as key performance indicators (KPIs), graphical report snapshots, and trend graphs in real-time.

Business Intelligence:

  • Single data source from all channels
  • Analyze results and identify trends in channels, suppliers, and customer behavior
  • Gain actionable insights and smarter decision-making organization wide
  • Measure marketing campaign effectiveness
  • Role-based dashboards
  • Real-time key performance Indicators
  • Direct drill-down

The Key Benefits of NetSuite for Retailers

NetSuite provides your retail business with one complete system covering POS, ecommerce, CRM and marketing, inventory and order management, business intelligence, and financials. It’s everything you need to deliver the omnichannel shopping experience today’s customers demand.

  1. One single platform across all channels, including storefront, web, mobile, and call center
  2. Provides visibility across your entire business
  3. Delivers a single view of your customers across all channels

NetSuite for Retail Provides:

  • A single, integrated solution to manage your entire retail business
  • Complete 360-degree view of the customer across all channels and touchpoints
  • Support multiple locations, channels, and brands from a single platform
  • A full featured and mobile-ready POS
  • Powerful ecommerce capabilities on any device
  • Central management of all pricing and promotions
  • Real-time inventory visibility across all channels
  • Cross-channel order management and fulfillment
  • Marketing tools to target and segment offers
  • Easy customization for your specific retail requirements
  • A lower cost and less hassle than on-premise retail systems

Nuage - Premier NetSuite Solution Provider

Nuage is a NetSuite reseller and NetSuite Solution Partner. From purchasing a NetSuite license, to implementing and customizing the NetSuite platform for you, we can help your company pick and choose which features you need most. Our team is ready, willing, and able to help guide you through the NetSuite purchase and/or implementation process. Please feel free to contact us for more information on how we can help.